The Rosco’z Story

Rosco’z Bar & Grill was created on a lonely stretch of I-90 near Sturgis, South Dakota in 1994. Local OB-GYN Dr. Billy Fields thought up the idea on the way to the hospital in a nearby town. Having moved back to South Dakota in 1988 from Dallas, Texas, Dr. Fields was intrigued with the rally and the wide variety of people and activities. The name Rosco’z was “picked from the air” and the staple foods were Texas-style chili and soft shell tacos. The operation started serving in 1994 at the Food Court on Lazelle Street in Sturgis. A loyal following has been cultivated over the years. In 1998, Rosco’z was moved to its current location at Junction and Lazelle in legendary Sturgis, South Dakota, a half-block from Main Street.

Rosco’z started as a family affair with sons, daughters-in-law, sisters, cousins and friends helping feed the thousands of bikers that descend on Sturgis the first week of August. The business is now owned and operated by Dr. Fields and his son, Jason, with help from Nancy Fields and other employees. The Steakhouse prides itself on using the Fields’ ranch-raised Black Angus beef that are bred and raised in the foothills ranch located eight miles east of Sturgis. The operation continues to adapt and improve as time goes on. Rosco’z is truly a “work in progress”. The business has grown into a year-round Bar & Grill that serves great food and a wide selection of ice-cold beers. Rosco’z evenings bring forth the “Steakhouse” atmosphere, featuring our home-raised Black Angus steaks and a wide selection of house and specialty wines. Rosco’z is proud to be a part of the annual Motorcycle Rally and accepts the responsibility of making the “Official chili of the Motorcycle Rally”.